The NFL is gearing up for an unforgettable experience in London this October, celebrating the NFL 2023 London Games with a one-day fan event at Battersea Power Station. This exciting move is part of the NFL’s ongoing efforts to expand the reach of American football throughout the world. In London, they’ve found a powerful ally with whom they’ve sealed a long-term agreement, intending to continue bringing new fans into the fold.
NFL 2023 London Games: A Highlight on the Calendar
The NFL 2023 London Games promise to be a thrilling spectacle, featuring two exciting matchups:
Jacksonville Jaguars vs. Buffalo Bills on Sunday, October 8.
Baltimore Ravens vs. Tennessee Titans on Sunday, October 15.
To kick off the festivities, the NFL is hosting the “NFL Experience London,” a non-ticketed, free-to-attend event for fans of all ages. This immersive American football experience will take place on Saturday, October 7, from 10 am to 6 pm. Here’s what you can expect:
1. NFL Flag Football Mini Field: Test your football skills with activities like the Quarterback Challenge, Broad Jump, Vertical Jump, Wide Receiver drills, and Field Goal Kicking.
2. Cheerleader and Mascot Performances: Enjoy captivating performances from cheerleaders and mascots representing the teams playing in the 2023 NFL London Games.
3. Giant NFL Helmets: Marvel at giant NFL helmets representing all 32 NFL teams, along with a specially crafted 2023 NFL London Games helmet. These make for perfect photo opportunities along the riverside at The Coaling Jetty.
4. NFL Merchandise: Explore NFL merchandise and vintage memorabilia from all 32 NFL teams. You can even personalize your very own New Era cap at the personalization station. Don’t miss the Fanatics container shop, ready to dispense your favorite NFL products.
5. Madden NFL 24 Gaming: Get your game on at the Madden NFL 24 gaming station. Challenge your friends and fellow fans in this immersive NFL gaming experience.
6. Bespoke Artwork: Witness Scottish artist and designer Craig Black’s unique dripping paint technique as he creates bespoke artwork on American footballs in partnership with Wilson Sporting Goods.
7. NFL Legends and Prizes: Rub shoulders with NFL legends and pundits, all while enjoying the captivating sounds of NFL DJs. There will be opportunities to win various NFL prizes throughout the event.
Long-Term Commitment to London:
The NFL has made a significant commitment to London, extending its deal to play a minimum of two regular-season games each year at Tottenham Hotspur Stadium through the 2029 season. This partnership began in 2015 with an initial 10-year agreement, and it’s been a roaring success.
Tottenham Hotspur Stadium, opened in 2019, is the first purpose-built American football stadium outside the US. Since hosting its first NFL game in October 2019, it has consistently staged two games per year, with the exception of 2020 due to the Covid pandemic.
This latest agreement solidifies Tottenham Hotspur Stadium’s status as the official home of the NFL in the UK, cementing the league’s commitment to expanding the game globally.
The NFL’s Focus on Global Growth:
The NFL is on a mission to continue developing international players and growing the game globally. The NFL Academy, based in Loughborough, allows student-athletes aged 16 to 19 to combine education with intensive American football training and a life skills program.
Since its inception, over 20 overseas players have earned football scholarships at US colleges, with hopes of being selected in the NFL draft. This initiative is set to expand further in 2024 when all 32 NFL franchises will be granted an extra spot on their practice squad for international players.
This move reflects the NFL’s dedication to nurturing talent beyond American borders and showcases the league’s commitment to global expansion.
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