Betr, an online betting operators the emerging player in the online scene, is making significant strides in expanding its presence in the United States. With its recent launch in Virginia, Betr has marked its entry into its third real money gaming (RMG) online sports wagering state, following Ohio and Massachusetts.
Betr’s online sports betting (OSB) product, known as V0, is currently in its beta phase and will continue to operate in these three states until the launch of Betr’s V1 Sportsbook in 2024. The expansion into Virginia now means Betr is live for real money in a total of 27 jurisdictions, showcasing its rapid growth in the highly competitive online betting market.
The Virginia Launch
As part of its Virginia launch, Betr introduces its unique product, “Scripts,” which combines the excitement of microbets with the long odds of a parlay. The company envisions Scripts becoming one of the primary ways fans bet on sports in the future, offering an innovative and engaging experience.
In addition to its new product, Betr has revamped its user interface, presenting betting markets as intuitive multiple-choice questions. The odds are displayed in easily understandable payout multiples, simplifying the betting process for users.
Joey Levy, Founder and CEO of Betr, expressed excitement about the Virginia launch, stating that Virginia has a dynamic fan base across both collegiate and professional sports. He emphasized Betr’s commitment to responsible gaming and its dedication to bringing its unique product experience to Virginia.
Betr’s expansion efforts have been accelerated by its recent acquisition of the Chameleon platform from FansUnite. This acquisition allows Betr to develop its upcoming V1 OSB product, which will feature full sportsbook capabilities, including pre-match and in-play core markets, parlays, same-game parlays, futures, props, and other bet types, covering over 20 sports.
The company has also introduced core markets, which enable pre-match and in-play betting for a team to win and by how much, as well as over/under on total points. Betr’s core markets are available to Virginia residents, offering a broader range of betting options.
From Microbetting to full Betting Operator
Betr initially gained attention as the world’s first micro betting-focused app, allowing users to predict the play-by-play outcomes of sporting events. Since then, the company has expanded its offerings, including the recently launched fantasy experience called Betr Picks, which has seen significant engagement and popularity among users.
As the betting industry continues to evolve and expand, new entrants like Betr bring fresh perspectives and innovative products. This increases competition and offers bettors a wider range of choices and experiences. Independent bookies, equipped with robust infrastructures and a focus on customer satisfaction, can continue to thrive in this dynamic landscape, welcoming new opportunities and clients.
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