It is no secret to anyone that the gaming industry in the USA is growing exponentially and that there are no signs that it is going to slow down. According to recent statistics, the revenue generated by casinos and other forms of legal gambling has increased by more than $3 billion over the past decade, with projections suggesting this figure could double in the next five years or less.
This growth can be attributed to a combination of factors, including relaxed regulations on gambling activities at both state and federal levels, improved technology for online gaming platforms, advances in mobile gaming apps, and increased interest from younger generations.
According to a recent study by IPSOS, it seems that a particular sector is the one that is moving the betting industry, and that has caused the explosion of the industry.
Young gamblers are the future now.
A new survey conducted by market research firm IPSOS has revealed that young white men are currently driving the growth of the betting market.
The survey found that young white males aged between 18-34 were more likely to participate in betting activities than any other demographic.
The study also revealed that the majority of sports bettors are males (68%), 39% are under the age of 35, and 51% are white.
Ipsos SVP Chris Jackson commented: “As the dollar spent on bets suggests, those who do bet on sports are very engaged in the sporting world.
Compared to the general public, they are more likely to self-describe as sports fans, play fantasy sports, go to live sporting events, and watch more niche types of sports, like esports.
“Most Americans remain uninterested in sports betting and are not at all in tune with the debate over its legalization status in their respective states.
There is not so much an opposition to sports betting as an ambivalence toward it – one-third of the people surveyed said they had no opinion on the matter.”
A study by an independent firm shows that 59% of gamblers in this demographic group used an online sportsbook or casino within the last year.
This was followed by 40% who said they had used a physical bookmaker’s premises on at least one occasion. Additionally, it found that most people took part in betting for fun rather than to make money, with only 25% suggesting they bet to earn profits from their wagers.
Strategies aimed at this market segment.
The Ipsos study has recently revealed an interesting insight about gamblers – the majority of them are young white men.
This is a trend that Pay Per Head bookies should take notice of, as it means they must adjust their marketing strategies to reach out to this group effectively.
It is important for Pay Per Head bookies to recognize the changing landscape when it comes to gambling trends and make sure they are able to target the right demographic successfully.
With a combination of the right marketing strategies and a robust betting platform, PPH bookies are able to provide excellent customer service and attract new customers.
By leveraging their technical advantages in the form of advanced analytics, sophisticated software programs, live wagering capabilities, and more, PPH bookies can ensure that they remain competitive with other online sportsbooks.
When it comes to marketing strategies, PPH bookies have several options at their disposal. From targeted email campaigns to strategically placed ads on social media platforms and beyond, these strategies can help increase the visibility for their brand and draw in new customers.
Additionally, by utilizing detailed consumer data insights such as demographics or buying preferences, PPH bookies can better identify target audiences for effective marketing campaigns.
