If you are a bookie operating a betting site, staying up to date with the latest trends and understanding opportunities to grow your business is essential. Knowing how to capitalize on these trends can help you stay ahead of the competition and generate more revenue for your business. With the rise of technology and gaming, eSports market is quickly becoming one of the most exciting ways to bet.
eSports, or electronic sports, involves professional video game players competing against each other in organized tournaments. As an increasing number of people are flocking to this type of entertainment, bookies should be taking advantage of this emerging trend.
The potential for success in the eSports market is immense due to its rapidly growing fan base, coupled with an ever-expanding tournament circuit across multiple genres and platforms.
By allowing for bets on these competitions, bookies can tap into a new revenue stream that boasts large prizes and huge crowds – something regular sports betting cannot offer.
Furthermore, bookies who are able to capitalize on this trend will benefit from strong customer loyalty since fans tend to stick with betting sites that cover their favorite games.
The market potential of eSports
Esports has seen a surge in popularity over the past few years, and according to Technavio, this trend is expected to continue. In a recent report, Technavio estimated that the global esports market size will reach USD 3515.1 million from 2022 to 2027.
This growth is being driven by increased investment from various stakeholders including game publishers and sponsors.
The report also highlighted several factors contributing to the growth of this industry, such as the growing number of gamers worldwide as well as an increase in live streaming services like Twitch and YouTube Gaming which have enabled more people to watch tournaments online.
Furthermore, esports organizations have been actively investing in marketing activities and engaging with fans through social media platforms such as Discord and Twitter.
This has led to increased brand awareness for these organizations and games, which in turn has resulted in higher viewership numbers for their events.
As a result, some betting sites have turned their sights to eSports and offer betting on main events.
Betting sites are capitalizing on the increased popularity of eSports to create more opportunities for bettors.
Bets can range from simple wagers based on winners or losers of individual matches to more complex spreads and propositions across multiple games.
These bets can be placed online or through mobile apps, making it easier than ever before to place wagers on eSports competitions.
However, the demand for these services is growing at an exponential rate and not all bookmakers have been able to keep up with the pace of growth.
Enter the eSports market right now
Bookies Per Head is a comprehensive bookmaking service that provides you with the tools and resources necessary to enter almost any market and capitalize on your business.
With this service, you can gain valuable insight into the main trends and tastes of punters, allowing you to better understand their behaviors and preferences in order to maximize profits.
The platform offers an array of features designed specifically for bookmakers, including online sportsbook solutions, risk management tools, customer support services, integrated marketing solutions, financial reporting capabilities and more.
Additionally, Bookies Per Head helps ensure your operations are compliant with gaming regulations in multiple jurisdictions while offering access to a wide range of betting markets including soccer wagers from Europe’s top divisions as well as major North American sports leagues and even eSports.