Ja Morant has had a rough year filled with scandals, suspensions, and significant damage to his image. All this cost the player dearly.
The Memphis Grizzlies star has already lost more than $40 million by not making the All-NBA quintets after the first video of him with a gun. And now things get complicated again for the young point guard.
Sports contracts and sponsorships are in danger.
Ja Morant’s behavior could lead to him losing millions and millions in sports contracts and endorsement deals. The 23-year-old star, a franchise player for the Memphis Grizzlies, has contracts with major brands such as Coca-Cola and Nike. However, these companies are considering canceling their support for the player after the videos that have circulated on social networks.
For example, the Powerade brand, owned by the Coca-Cola Company, wanted to give a new impetus to the drink and relaunch its image with Ja Morant as the brand ambassador. Days before the scandal of the video of the gun in the hostess club in Denver, the player and the company had signed a juicy contract for approximately 10 million dollars. However, after what happened, the company decided to suspend the broadcast of ads with the player’s image.
The player’s new scandal, which has earned him a temporary suspension from all team activities until the league makes a final sanction, threatens that all brands will abandon him.
BodyArmor, Beats by Dre, Uber Eats, Panini America, and PSD are brands linked to the Grizzles player but have not commented on recent events affecting one of his illustrious ambassadors. However, rumors suggest that they are studying the case, and depending on the player’s sanction, they will cut their support.
An automatic suspension of at least 20 games is expected, although senior officials from other teams think that a suspension of half a year or more is not out of the question.
A great plot for gamblers
Bettors are already starting to place their bets if Ja Morant is suspended for 20 or more games. Some betting sites even offer odds for the player’s complete exit from the NBA.
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